AI and Machine Learning Applications in Supply Chains Marketing (Advances Marketing, Customer Relationship Management, E Services)

Sensible Selling Through Sensory Neuromarketing (Advances in Marketing, Customer Relationship Management, and E Services)

Handbook of Research on Consumerism in Business and Marketing: Concepts Practices (Advances...

Social Marketing: Marketing, Customer Relationship Management, Customer, Mature Market, Manufacturing

Customer Dominant Logic: Management as a New Target in Relationship Marketing