BRAND EXTENSION ASSESSING CONSUMER RESPONSE: LINE VS. CATEGORY

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BRAND EXTENSION ASSESSING CONSUMER RESPONSE: LINE VS. CATEGORY

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BRAND EXTENSION ASSESSING CONSUMER RESPONSE: LINE VS. CATEGORY

Produktspezifikationen

Marken LAP LAMBERT Academic Publishing
EAN
  • 9786209799273

GRIN Verlag

Efficient Consumer Response Christian Lang

18,95 €
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Wiley

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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Independently Published

Martin Brand Power: Dominate the Category

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Kogan Page

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Hervorgehobene Wahl
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