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Fire in the Zoo: A book about shopper influence, marketing mania, retailer chaos, advertising pitfalls, consumer confidence, converting customers and how screaming at people usually doesn't work.

Name: Fire in the Zoo: A book about shopper influence, marketing mania, retailer chaos, advertising pitfalls, consumer confidence, converting customers and how screaming at people usually doesn't work.
Brand: CreateSpace Independent Publishing Platform
SKU: e05caa6d6154b3d86f7407e5f8c679e7

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Fire in the Zoo: A book about shopper influence, marketing mania, retailer chaos, advertising pitfalls, consumer confidence, converting customers and how screaming at people usually doesn't work.

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Fire in the Zoo: A book about shopper influence, marketing mania, retailer chaos, advertising pitfalls, consumer confidence, converting customers and how screaming at people usually doesn't work.