Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets

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Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets

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Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets


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Marken Independently Published
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  • 9798257880544

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19,97 €
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