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Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets

Name: Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets
Brand: Independently Published
SKU: 956b141481fe8b0d73b29e4d23f53b6b

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Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making in Contemporary Markets