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Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes

Name: Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes
Brand: Our Knowledge Publishing
SKU: 587a1b29a0633d4d19b2a48f54c07db2

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Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes