The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products

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The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products

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The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products

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GRIN Verlag

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GRIN Verlag

why do Belgian consumers buy fair trade products... and not? Maxime Dessy

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