The Pet Rock Effect: People don't buy "things:, they meaning: Why stories sell what products alone never can

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The Pet Rock Effect: People don't buy "things:, they meaning: Why stories sell what products alone never can

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The Pet Rock Effect: People don't buy "things:, they meaning: Why stories sell what products alone never can

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Management Books 2000 Ltd

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The Demand Gap: Understanding Why People Buy, They Don't, and What Businesses Miss

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