Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)

The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Experiences

The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Experiences

Driving Engagement and Loyalty Through Customer Centric Digital Marketing