Building Corporate Identity, Image and Reputation in the Digital Era (Routledge Studies Marketing)

Routledge

Corporate Heritage Marketing: Using the Past as a Strategic Asset (Routledge Studies in Marketing)

Routledge

Storytelling in Marketing and Brand Communications (Routledge Studies Marketing)

Routledge

The Routledge Companion to Corporate Branding (Routledge Companions in Marketing, Advertising and Communication)

Routledge

The Routledge Companion to Corporate Social Responsibility (Routledge Companions in Business, Management and Marketing)