The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

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The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

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The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

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Marken VDM Verlag
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  • 9783639495409

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