VDM Verlag

The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

Name: The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects
Brand: VDM Verlag
SKU: f2d0c94a98574d1d7750d6f2bc4bc6c8

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The Impact of Product Placement in Movies on Brand Recall and Attitude: An empirical study on how audience, placement, and movie factors shape product placement effects