The Trigger Points: Psychological Hooks in Marketing: Exploring Behavioral Dynamics and Persuasion Mechanisms That Drive Consumer Decision Making

When Persuasion Becomes Resistance: Exploring Consumer Autonomy, Decision Fatigue, and Trust Dynamics...

Inside the Buyer's Mind: What Actually Drives Purchases: Exploring Decision Dynamics, Emotional...

Consumer Decision Making, Analytics and AI (Routledge Studies in Marketing)

Heuristic-Driven Consumer Behaviour: Behavioral Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and...